SECOND UX DESIGNER AT ROTTEN TOMATOES (2018)

In 2018, I was among the first UX Designers to join the team. We had recently completed a brand overhaul in collaboration with Pentagram for our 20th-anniversary. This was a time of big plans to improve the user experience for movie reviews, scores, and interactions with site contributors. Rotten Tomatoes operated as a small, startup-like within Fandango. The collaborative and experimental culture provided an incredible learning experience for creativity.

However, as a designer on the team, I had to understand how conceptual ideas might impact ad revenue. The core business earned around $10 million per year through ads. Any minor alterations could impact user engagement, ad revenue, and contractual agreements with partners. Therefore, meticulous planning and alignment within the team was essential.

To the right, you could see one of the pull to refresh concepts I designed when we were promoting Deadpool across the site.

Movies Anywhere and FandangoNOW Webpage

INTERNAL MODERATION TOOL PROJECT

Context:  Our content team needed an in-house moderation tool to track user comments on the Rotten Tomatoes platform. I partnered with subject matter experts from our content team and visual designers to build out the first internal tool at Rotten Tomatoes. 

Role: For this project my role involved conducting qualitative interviews, wire framing and collaborating with development. 

Problem: In 2018 our platform was getting a lot of negative feedback from users for not having a diverse group of contributors to write movie reviews. Plus we had a lot of folks who were using the platform in inappropriate ways, posting up offensive material. Building out this internal tool would help to moderate user generated content and help prevent offensive material from continuing to run rampant across our site. 

 Result: When we launched this internal tool, it allowed our team to uphold the integrity of the Rotten Tomatoes platform, 

HOME PAGE REDESIGN CONCEPTS

Rotten Tomatoes made most of its money through ad revenue. I had the opportunity to pitch our team different ways that we could rethink our home hero section, while keeping in mind how we might incorporate the needs of the business. 

We found that users were not scrolling through the paginated section at the top, yet our partners from different studios paid for movies to be advertised in these parts of our sites. The goal of these concepts were to help increase engagement around content our users found most interesting.